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Advert Scheduling in PlayIt Live allows you to manage and automate the playback of advertisements (also known as commercials or spots) within your radio programming. This feature enables you to set up advert campaigns, schedule individual adverts, and insert advert blocks into your playout log.
With Advert Scheduling, you can create advert campaigns that represent sales orders from clients. Each campaign can contain multiple adverts, which you can schedule to play at specific times of the day or week, up to a maximum number of plays. You can also set up categories for adverts to ensure competing businesses aren't played in the same advert block. When you're ready to schedule, you can add Advert Block items to your playout log or clocks, and PlayIt Live will automatically populate these blocks with the appropriate adverts based on your campaign settings.
One of the key benefits of Advert Scheduling is the ability to generate play reports. These reports provide proof of play to your advertisers, showing exactly when their adverts were broadcast. This feature helps you maintain transparency with your clients and simplifies the process of verifying advert airplay.
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